| Course Name | Marketing for Sustainable Businesses |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| BA 355 | Fall/Spring | 3 | 0 | 3 | 6 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Elective | |||||
| Course Level | First Cycle | |||||
| Mode of Delivery | Blended | |||||
| Teaching Methods and Techniques of the Course | DiscussionGroup WorkGuest SpeakerLecturing / Presentation | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | The aim of this course is to provide a comprehensive framework for understanding how sustainability issues can become a part of marketing strategy to be able to develop business models that address the environment, consumer welfare and community well-being, along with economic objectives and commercial viability. |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | The course covers main principles, consequences and challenges of sustainable marketing; analyses the environmental and social impacts of marketing activities; discusses the roles of different stakeholders; and evaluates different business cases and marketing practices that incorporate principles of sustainability. |
| Related Sustainable Development Goals | |
|
| Core Courses | |
| Major Area Courses | X | |
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Sustainability Concept and Historical Development | The Sustainability Revolution (2009), A. R. Edwards (Chapter 1) |
| 2 | Marketing and Society: The Role of Businesses in Creating and Solving Social Problems | Sustainable Marketing (2011), D. Martin and J. Schouten, p. 1-39 Sustainable Enterprise: A Macromarketing Approach (2013), M. Peterson, p. 35, 69, 139 |
| 3 | Marketing and Environment: The Role of Business in Creating and Solving Environmental Problems | Sustainable Marketing (2011), D. Martin and J. Schouten, p.40-70 Sustainable Enterprise: A Macromarketing Approach (2013), M. Peterson, p. 301, 339 |
| 4 | Sustainability Challenges, Threats and Opportunities | Cradle to Cradle (2002), M. Braungart and W. McDonough, p. 3-44 Strategy for Sustainability: A Business Manifesto (2009), A. Werbach (Chapters 1-2) |
| 5 | Building a Sustainable Business: Principles of a Sustainable Strategy | The Sustainability Revolution (2009), A. R. Edwards (Chapters 1-6) Cradle to Cradle (2002), M. Braungart and W. McDonough, p. 118-186 Strategy for Sustainability: A Business Manifesto (2009), A. Werbach (Introduction, Chapters 1-2) |
| 6 | Interests and Roles of Different Stakeholders in Reaching Sustainability Goals | Sustainable Marketing (2011), D. Martin and J. Schouten, p. 71-84; 119-135 Strategy for Sustainability: A Business Manifesto (2009), A. Werbach (Chapters 1-2) Sustainable Enterprise: A Macromarketing Approach (2013), M. Peterson, p. 101, 207, 235 |
| 7 | Marketing Practices and Business Examples that Incorporate Sustainability Principles | Sustainable Marketing (2011), D. Martin and J. Schouten, p. 138-154 Good Works (2012), P. Kotler, D. Hessekiel and N.R. Lee |
| 8 | Midterm | Date to be confirmed |
| 9 | Marketing Practices and Business Examples that Incorporate Sustainability Principles; Application / Case Study | Sustainable Marketing (2011), D. Martin and J. Schouten, p. 103-118, 155-168 Good Works (2012), P. Kotler, D. Hessekiel and N.R. Lee |
| 10 | Sustainability and Marketing Strategy: Implementation, Control and Reporting | Cradle to Cradle (2002), M. Braungart and W. McDonough, p. 45-92 |
| 11 | Emerging Trends and Future Prospects Related to Sustainable Marketing and Consumption; Sustainable Entrepreneurship | Sustainable Marketing (2011), D. Martin and J. Schouten, p. 119-135 The Sustainability Revolution (2009), A. R. Edwards (Chapter 7) Strategy for Sustainability: A Business Manifesto (2009), A. Werbach (Chapter 4, Conclusion) Sustainable Enterprise: A Macromarketing Approach (2013), M. Peterson, p. 373, 493 |
| 12 | Documentary and Discussion | Date and documentary to be confirmed |
| 13 | Final Presentations | |
| 14 | Final Presentations | |
| 15 | Semester Review | |
| 16 | Semester Review |
| Course Notes/Textbooks |
|
| Suggested Readings/Materials |
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| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 1 | 30 |
| Presentation / Jury | 1 | 40 |
| Project | ||
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 30 |
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade | 2 | 60 |
| Weighting of End-of-Semester Activities on the Final Grade | 1 | 40 |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 14 | 3 | 42 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 2 | 8 | |
| Presentation / Jury | 1 | 32 | |
| Project | |||
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 30 | |
| Final Exams | |||
| Total | 168 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to solve problems with an analytical and holistic viewpoint in the field of business administration. | X | ||||
| 2 | To be able to present the findings and solutions to the business problems in written and oral formats. | |||||
| 3 | To be able to interpret the application of business and economic concepts, and philosophies at the national and international levels. | |||||
| 4 | To be able to use innovative and creative approach for real-life business situations. | X | ||||
| 5 | To be able to demonstrate leadership skills in different business situations. | |||||
| 6 | To be able to interpret the reflections of new technologies and softwares to business dynamics. | |||||
| 7 | To be able to integrate knowledge gained in the five areas of business administration (marketing, production, management, accounting, and finance) through a strategic perspective. | |||||
| 8 | To be able to act in accordance with the scientific and ethical values in studies related to business administration. | X | ||||
| 9 | To be able to work efficiently and effectively as a team member. | |||||
| 10 | To be able to have an ethical perspective and social responsiveness when making and evaluating business decisions. | X | ||||
| 11 | To be able to collect data in the area of business administration and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). | |||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. | |||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. | |||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
